How Youth4work is helping Alliance University in lead generation


Alliance University is counted among the top universities in India that offers various courses at the Alliance School of Business, which is ranked among the top colleges in the country. The Master of Business Administration (MBA) course offered by Alliance School of Business, Alliance University, is the flagship course of the School and they are the only top-ranked B-School in Bengaluru (after IIM-B) in NIRF Rankings 2019 by MHRD, Govt. of India.

Alliance University invited admissions for the 2018 academic session for the B. Tech and MBA courses. Alliance University wanted participation in the admission drive from the candidates who fulfil the eligibility criteria for the successful enrollment in the offered courses.

For B. Tech-

Candidates must have completed their class 12th with science stream with an aggregate of 60% marks.

 For MBA-

Candidate must have completed their graduation with an aggregate of 60% marks in relevant discipline from a recognized university/institution.

With the starting of a new session, new advertising techniques and idea were the key requirements in order to aware the segmented audience about the service.

This case study explains how youth4work helped Alliance University in engaging leads for the 2018 academic session for B. Tech and MBA courses.

Requirements of Alliance University

Alliance University required admission leads for their upcoming 2018 academic session for B.Tech and MBA courses.

Alliance University contacted Youth4work

Alliance University knows that youth4work would be the perfect platform where they could get a large number of admissions leads. As, Youth4work has a record in generating relevant leads.

Organic searches at Youth4work’s university page

How Youth4work planned?

Youth4work is a people’s platform that has a large segment of audiences. Youth4work has 5 million+ users visiting daily on their website in the search of practice tests for preparations or are searching for jobs. 35k+ colleges of India or outside India are associated with Youth4work.

Youth4work analyzed the need and decided to plan everything systematically. Youth4work adapt the AIDA Model.

A- Aware- Alerting the audience about the offering.

I- Interest – Generating interest among the audience for the offering.

D- Desire – Generating desire among the audience about the offering.

A- Action- Finally influencing the audience to take action to your offering.  

Youth4work had certain strategies on which they work to bring the traffic and leads for the respective college.

To Aware the candidates:

Facebook Ads:

Facebooks Ads helps to remarket to people who have already interacted. Facebook has a large number of audiences as almost every individual of any age is on Facebook. Ads could be created to cater specific audience. Audience could be targeted easily on the basis of their likes, dislikes, needs, wants, languages and demographics.  

Emails and SMS

Google Ad:

To Generate interest and desire:

Call Verification

Youth4work has a vast user base of students. Youth4work first segregated the large database as per the candidates who fulfil the eligibility criteria for the offered courses.

Youth4work has its prep tests divided into different sections like management, engineering, government jobs etc. Youth4work has complete data of the candidates who have attempted the tests and the students who show interest in taking admissions in engineering or management courses.

 Youth4work collected the list and decided to target them all.

Youth4work assigned a team, prep team, who took the responsibility to engage the audience and later convert them into conversion leads for Alliance University.

The team decided to call every single candidate in order to aware them and to know their interest regarding the admissions. The team took continuous follow-ups with the interested students and planned strategies to convert them into genuine leads.

Organic searches at Alliance University’s page framed by Youth4work
  • Unique content
  • Well SEO Optimization

 Alliance University profile at Youth4work

Admin enquiry


Out of 5200+ leads, 50+ admissions took place (conversion rate was around 1%).

Traction so far?

Youth4work provided 5,200+ verified leads from PAN India.

Youth4work took all the responsibilities on their shoulder from the primary stage to execution. Youth4work provided us with the best results and we’re really impressed by the performance as it was above our expectations. We are still working with Youth4work and hoping for the best! – Alliance University


Akriti Singh

Content Writer

I’m a budding writer, with a knack for expressiveness, who thrives to generate content par excellence to maintain creativity along with originality.