How Youth4work helped Unacademy in expanding their business

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About Unacademy

Classroom education in India has stifled many brilliant minds. With Unacademy, India’s largest education platform, they are changing that. In a span of 6 months, over 300,000 students have benefited from over 2,400 online lessons and specialized courses on cracking various competitive examinations, on our platform. With over 2 million views every month, they are touching the lives of people in the remotest corners of the country. Their success stories include thousands of students who have cracked the toughest of examinations, improved their ability to speak and write better and increase their knowledge.

This case study explains how Youth4work managed to help Unacademy in growing their business and fulfilling the needs of their target audiences with quality.

Introduction

The twenty-first century is celebrated for its digitalization. Everything is accessible, online everywhere and anytime. Online educators are breaking barriers to lead the race; education platforms like Unacamedy, Youth4work, upGrad and others are rapidly gaining newer grounds to revolutionize the world of learning.

Speaking of change, Unacademy redecided to reach those aspirants who prepare for government competitive exams every year. To bring this in effect, Unacademy, initially, started by making tutorial videos for several competitive exams. Unacademy reached a million users across India based on this model. Later on, Unacademy decided to expand their services in the area of education; they came up with the idea of providing Online Mock tests (with unique study material) of those major competitive exams. Unacademy resolved to become the final destination for the students aspiring to crack competitive exams. The idea was that after learning from tutorial videos, students could also practise what they had learned with the help of these mock tests without going anywhere else.

The Problem

In order to prepare mock exams with unique content, Unacademy needed subject matter experts and translators to covert the same content into the Hindi language. Formation of mock tests with detailed solutions, that also adhering to prevailing marking schemes, takes time. While Unacademy was not ready to compromise with the quality, they lacked experience and manpower that could deliver effective results on a weekly basis.

Also, they needed more than 25 unique tests in both (English & Hindi) languages every month so they could be able to provide just enough online study material that covered different at least one type of exam, and they offered practice test papers in science (physics, chemistry & biology), Math, Reasoning, Management, GK, Law, etc. Lastly, these practice papers were to be combined with different sections to form a complete mock test exam for say SSC, Railway and Banking.

How Youth4work helped and proves itself best platform?

Youth4work had practice/mock tests for more than 500 competitive (government/private/others) exams along with a brilliant team of subject matter experts, proved to be the perfect platform that could help Unacademy. Youth4work understood the situation and provided 25 to 30 mock tests related to banking, SSC and railways on a weekly/monthly basis as per the requirement.

Key Requirements

  • All Questions belonging to all mock tests should be unique, specifically designed for Unacademy with copyright.
  • All mock tests were to be prepared by professionals with deep experience and knowledge of their respective subjects.
  • All mock tests sections to be in both languages (Hindi & English).
  • Mock tests must have detailed solutions along with proper/latest marking scheme pattern just like the real exams.
  • The difficulty level of these papers was set slightly higher, just like pre-board examination in schools.

Preparation of Mock tests

Quality check

After compiling a mock test into a complete mock exam, each section of the exam (for example Reasoning, GK, English Comprehension, Math, Science, etc.) goes through scrutiny on daily basis to identify any kind of errors, omissions and to rule out plagiarism of content.

Once the Youth4work content team is convinced of the originality of the exam so created, it is sent to the content team at Unacademy, where this mock test undergoes another check to sort out further discrepancies, if any.

Stats

So far youth4work has delivered more than 100 mock tests to Unacademy that include exams like CLAT for law, RRB railway recruitment board and banking IBPS PO, Clerk among others.

Future Exams to be delivered to Unacademy

  • GATE
  • CSIR
  • UGC NET

Youth4work proved to be a boon for us! They did what seemed impossible for us at this early stage. Youth4work is helping us in growing and expanding. Happy and satisfied to have had this collaboration, dedication and quality of work done by Youth4work was exemplary.” – Unacademy

Akriti Singh

Content Writer

I’m a budding writer, with a knack for expressiveness, who thrives to generate content par excellence to maintain creativity along with originality.

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