Adobe had last released its creative suite version 6 in 2012 and also Adobe announced that CS6 would be the last version of the Creative Suite, and that future versions of their creative software would only be available via their Adobe Creative Cloud subscription service.
So in 2014, to market this subscription service to a targeted audience they approached Youth4work and availed the M&A solutions. Their main target audience were graphic designers, Web developers, and various creative professionals.
Youth4work having a large young generation user base was a perfect platform from their perspective and using our advanced technological support they were able to filter the targeted audience.
They availed all possible advertising solutions like Social Media Ads, Banner Ads and also WorkMails to spread their offer to the creative professionals.
We found a platform that provides accurate user data, simplifies the collating process, helps us create usable buyer personas and journeys, and has most features that an online beauty brand (like our) needs. The cohorts and journey builder features, especially, impressed us. From flawless integration and priority support to logical product features and targeted cross-channel campaigns, WebEngage aided us in taking our lifecycle marketing campaigns to the next level. Our campaigns have constantly improved – they’re highly contextual, personalized, timely and effective!